Fujiyama Jeans retails pre-loved designer goods and apparel, with a focus on brands imported from Japan. They collect and sell vintage clothing to cater to a growing market of consumers who are conscious about the quality and source of their garments. This store aims to preach sustainability and “slow fashion” through acquiring and selling rare pieces of well-made and lasting apparel.
Business Growth
Social Media Management | Digital Marketing | Content Writing
The most important step in growing a business is to understand what we are working with, that is to fully know our client’s competitors in terms of their strengths and weaknesses. Situating our client amongst its competitors in the strongest position in their market is key to propelling growth.
Another way to bring in business is to create informational content that is valuable for our client’s customers. We handled the graphical and textual designs for our client’s social media posts which we know will help their customers feel appreciated and respected as people worthy of good-quality information rather than merely business opportunities. Apart from the visual element and content, an efficient posting schedule was also executed, keeping in mind that we do not want to overstep to the point of irritating our client’s customers, but maintaining a tasteful amount of presence online.
To support our client’s goals in growth and relevance, we also executed ad campaigns using what we call the “reverse approach”, where we began our planning from the end goal then worked our way backwards, finding the best advertising options on how to get there. This allowed for a more goal-oriented methodical approach to guarantee the highest chances of financial returns.
Brand Image
E-commerce
Fujiyama Jeans is a preloved and vintage clothing reseller and offers a wide range of clothing which are extremely limited in quantity and so, stock turnover is very fast. This means their clothing collections have to be more constantly updated than regular mass-produced clothing stores.
Our team put more effort into making inventory updates very convenient, channeling more resources into the search and navigation functions that compliments the UI itself.
Now, go ahead and check out their eCommerce website to see an example of how a website with a lot of products should be done!