Chung Hua TCM was founded in 1985 to date the establishment of the Chung Hua Medicine Trading, the Chung Hua Medical Centre, the Chung Hua TCM, the Chung Hua Ceremony Blue, and the Chung Hua Department of Massage. Chung Hua TCM provides a broad range of medicine practices such as acupuncture and tui na massages. They also sell a variety of high-quality traditional medicinal herbs, teas, and soups.
Business Growth
Social Media Management | Digital Marketing | Content Writing
The most important step in growing a business is to understand what we are working with, that is to fully know our client’s competitors in terms of their strengths and weaknesses. Situating our client amongst its competitors in the strongest position in their market is key to propelling growth.
Another way to bring in business is to create informational content that is valuable for our client’s customers. We handled the graphical and textual designs for our client’s social media posts which we know will help their customers feel appreciated and respected as people worthy of good-quality information rather than merely business opportunities. Apart from the visual element and content, an efficient posting schedule was also executed, keeping in mind that we do not want to overstep to the point of irritating our client’s customers, but maintain a tasteful amount of presence online.
To support our client’s goals in growth and relevance, we also executed ad campaigns using what we call the “reverse approach”, where we began our planning from the end goal then worked our way backward, finding the best advertising options on how to get there. This allowed for a more goal-oriented methodical approach to guarantee the highest chances of financial returns.
Brand Image
E-commerce
Chung Hua TCM’s customer base is largely offline and therefore, the purpose of the website was to allow them to go online and reach out to a larger audience to expand their business.
We designed Chung Hua TCM’s website with the user experience in mind. This meant that user navigation and organization of sub-pages were of utmost importance and at the forefront of our priorities to ensure that shoppers could navigate quickly and seamlessly. We made the most important pages easily clickable, putting more resources into page cross-linking and increasing page load speeds to ensure that online shoppers are guaranteed a great shopping experience.