Sandoza is a bakery specialising in tarts and puffs. They craft crispy and light pastries paired with smooth and velvety fillings, all made with top-notch flour, premium grade butter and specially ordered fresh farm eggs, baked and sold on the same day. As the business grew, so did customers’ orders and this led to the conception of their main manufacturing arm, which features high-tech food processing facilities with impeccable hygiene practices.
Business Growth
Social Media Management | Digital Marketing | Content Writing
The most important step in growing a business is to understand what we are working with, that is to fully know our client’s competitors in terms of their strengths and weaknesses. Situating our client amongst its competitors in the strongest position in their market is key to propelling growth.
Another way to bring in business is to create informational content that is valuable for our client’s customers. We handled the graphical and textual designs for our client’s social media posts which we know will help their customers feel appreciated and respected as people worthy of good-quality information rather than merely business opportunities. Apart from the visual element and content, an efficient posting schedule was also executed, keeping in mind that we do not want to overstep to the point of irritating our client’s customers, but maintaining a tasteful amount of presence online.
To support our client’s goals in growth and relevance, we also executed ad campaigns using what we call the “reverse approach”, where we began our planning from the end goal then worked our way backwards, finding the best advertising options on how to get there. This allowed for a more goal-oriented methodical approach to guarantee the highest chances of financial returns.